HUF WOMENS

Led the strategic vision and design execution of seasonal collections (cut & sew, graphics, pattern prints, accessories) led by the street/skate lifestyle landscape, while commercially viable and aligned with brand identity.

Developed from concept > design > technical packaging > development > prototype > a seasonal collection of average 40 styles to art directing and styling lookbook for sales materials and marketing.

Partnered with PD to develop, source, approve fabrics and prints. Provided seasonal fabric and trim development direction based on creative roadmap and concept and worked directly with PD team to strategically execute to calendar and at price matrix.