“Miss Lawn Will Always Be the OG Queen of Women’s Streetwear”
– Zara Cheng, Hypebae
“… Miss Lawn, is the perfect example of quintessential streetwear royalty. She is the dynamic triple threat founder, creative director and designer for the innovative brand HLZBLZ, which launched in 2005 and ten years later is still paving the way for bold fashionistas wanting to pack a punch with their approach to streetwear..”
– MISSBISH
SELF STARTERS: NBC News
Lanie Alabanza-Barcena, founder & creative director of HLZBLZ, talks fashion, streetwear, and how she went from designing in her spare time to seeing her shirts on Beyoncé.
“As far as design goes, Hellz wins first place in the niche women's streetwear department. Under the auspices of creator Lanie B., the brand follows a contemporary design trajectory, interjecting a street element around her edgy female couture. It's a little bit punk, a little bit girly, and a whole lotta style-so much so that Hellz truly stands alone in its category. You know what? I take it back. Hellz isn't just the best-designed women's streetwear line, it's one of the best-designed streetwear lines period.”
- Bobby Hundreds, Complex 50 Best Streetwear Brands of All Time
“… she is definitely one of those “real Gs move in silence types,” a total boss who is unshakably and deeply loyal to the HLZBLZ crew, her husband, “Bam,” and keeping HLZ BLZ live and direct for its many fans and followers who love the light it shines for women who’ve never viewed their gender as a limitation or dictation. Everybody knows, when it comes to women and streetwear, Alabanza -Barcena occupies a very elite club whose members are few.”
– Snobette
